bookcurios Chapter 221 Responding to Overseas Brand Boycotts
Chapter 221 Responding to Overseas Brand Boycotts
Chapter 221 Responding to Overseas Brand Boycotts
"Okay, I'll definitely tell you."
Gu Jinxing adjusted his position holding Shen Wancheng and placed his palm on her stomach.
Can you feel any fetal movement now?
Shen Wancheng smiled and shook her head.
"It hasn't moved yet."
Shen Wancheng removed Gu Jinxing's hand.
"You shouldn't touch your belly unnecessarily, as it increases the chances of the baby's umbilical cord being wrapped around its neck."
"Okay, um... I'll also try to read some books about maternal and infant health tomorrow, otherwise I won't understand anything."
Shen Wancheng's lips remained turned up in a smile.
"I think the doctor was right today. You will definitely be a good dad."
"Before that, the most important thing I should do is be a good husband."
Shen Wancheng turned to look at Gu Jinxing and said, "It's good that you know."
Gu Jinxing took the opportunity to turn Shen Wancheng over and kiss her.
Shen Wancheng reached out and wrapped her arms around Gu Jinxing's waist, responding to him naturally and familiarly.
A kiss left Shen Wancheng dazed and confused. When the kiss ended, Shen Wancheng didn't want to open her eyes again and fell asleep immediately.
*
The next morning, Li Su brought his research findings on overseas markets to Shen Wancheng's residence.
The results show that several overseas luxury brands are jointly boycotting Oriental Song and have been secretly pressuring the world's top models to prevent them from participating in Oriental Song's first fashion show.
"Chairman Shen, I have verified the results of this survey. Several top modeling agencies we contacted have all declined our invitations as their schedules are full."
Li Su was starting to lose his composure. Even people who don't know much about the fashion industry know how important models are to a show.
"Without world-famous models' runways, the quality of our runways would be subtly lowered."
Li Su was right.
But Shen Wancheng felt inexplicably choked up.
Why should a fashion show without international supermodels be considered low-class?
Even in later generations, Chinese models still consider it an honor to represent top overseas luxury brands, and only those who walk in the fashion shows of top overseas luxury brands can be considered top models.
Since she wants to create a luxury brand for Chinese people, why doesn't she hire all Chinese models?
Anyway, the first show was mainly based on the new Chinese style.
Following her own thoughts, Shen Wancheng naturally came up with a solution.
Shen Wancheng sorted out her thoughts and then spoke to Li Su.
"Since we can't get world-famous models, then we won't hire them. This show will feature Chinese models."
Li Su frowned, instinctively disapproving of Shen Wancheng's suggestion.
"Without top models...won't our show be considered low-class?"
Shen Wancheng countered, "Who considers us low-class? The fashion circles formed by those overseas brands themselves? Do they think it matters whether we're considered low-class or not?"
Li Su asked hesitantly, "Isn't...it important?"
Shen Wancheng continued to ask rhetorically, "Where is our main market right now? Whether they think we're mainstream or not, they're not our customers. Even foreigners aren't our current target customers, so why should we let them define us?"
Li Su felt that Shen Wancheng's words made sense, but he still had doubts.
"But the current trend in Hong Kong is to learn from and integrate Western fashion and Japanese trends. The general public is unaware of overseas public opinion, but the wealthy travel abroad frequently and are aware of it, and our main customers are these wealthy people."
“You’re right. Our customers are wealthy people in Hong Kong. They admire Western culture, but that doesn’t stop them from loving our own Chinese culture. Otherwise, cheongsams wouldn’t still be a must-have in the wardrobes of wealthy wives and daughters.”
Shen Wancheng emphasized, "If you change your mindset, you'll understand. We are a new brand now. What we need to do is not to compete with those overseas brands in terms of class, but to occupy the market and capture all the target groups in the Hong Kong market. There is a fundamental difference between the two."
After thinking for a while, Li Su was gradually convinced by Shen Wancheng's point of view.
He followed Shen Wancheng's lead and asked a question.
"So we're now choosing from Chinese models? But if overseas luxury brands are determined to restrict us, even among Chinese models, many will probably give up on us in order to gain access to overseas resources in the future."
“Then let’s give up on them for now. Since we can’t invite top models to support us, let’s just stick to our own style and use all new faces from the runway.”
"Using all new employees? Can that guarantee their competence?"
“We can check and select the business skills in advance. Besides, since they are all new faces, they don’t necessarily have to be professional models. We have completely changed the format of the entire show.”
"Does 'not using professional models' mean using celebrities?"
Shen Wancheng immediately suggested, "It could also be an ordinary person with excellent temperament who matches the style of our custom-made dresses, or we could just have some wealthy wives wear them."
“For example…” Shen Wancheng said to Li Su with a smile, “Grandma Lan’s temperament is very suitable for a modern Chinese-style dress.”
"puff..."
Li Su almost spat out his tea.
But upon closer reflection, I realized that Shen Wancheng was right. Grandma Lan had spent her whole life making cheongsams and traditional Chinese dresses. Chinese culture had seeped into her very bones, and you could feel her Chinese refinement and poise in her casual demeanor.
Now Li Su completely understood Shen Wancheng's point: to make the show a performance with Chinese characteristics, without using any famous models, so that people wouldn't think that Dongfang Yasong couldn't find any famous models, but rather that it was a special show they deliberately put together.
Moreover, if they can invite a prestigious wealthy wife or daughter or a powerful woman from Hong Kong Island, they will be highly regarded by ordinary wealthy wives and daughters as well.
After all, no one would jump out and say that a celebrity is wearing a tacky dress and it's embarrassing.
Li Su initially disagreed, but now he thinks the idea is better and is even eager to try it out, feeling that the plan will have unexpected results.
Li Su had a feeling that this show would not only be a fashion extravaganza, but also a battle to break down industry barriers, and that victory was inevitable.
At the same time, Li Su was increasingly impressed by Shen Wancheng's quick thinking and ability to come up with a new solution from a different perspective.
He couldn't help but wonder, how could someone be so intelligent? It was as if there was no problem that Shen Wancheng couldn't solve.
Shen Wancheng had no idea that Li Su was praising her to the point of worship in his heart.
Shen Wancheng was already thinking about who to invite to the show and how to get them to agree.
However, Shen Wancheng is actually not familiar with the current elite circles in Hong Kong.
Then, she naturally thought of her current mother-in-law, Wen Nan.
Ahem, Shen Wancheng only just remembered that she had only eaten at the Gu Mansion once after the marriage, while Gu Jinxing accompanied her to the He Mansion every day to visit her maternal grandparents.
It's no wonder Shen Wancheng wasn't interested; it's just that Gu Jinxing hadn't mentioned going back either.
Shen Wancheng didn't know whether Gu Jinxing was being considerate of her and didn't want her to have to deal with the Gu family, or whether Gu Jinxing didn't want to go back either.
But that was before. Now that something has happened, it's time to go to the Gu family's main hall.